Communications par affiche dans un congrès international ou national 2009-2016


Malas,  Z (en collaboration avec Reniou, F ; Delecolle, T & Desmet; P.) 2011, ‘When and where to prompt for an online promotion code to avoid cart abandonment’, Academy of Marketing Science World Marketing Congress, Reims, juillet.


Boigey, P   2010, ‘Modeling the social complexity of projects: Towards a multi-methodological approach’, The 28th International Conference of the System Dynamics Society, Séoul, Corée du Sud, 25-29 juillet.


Lapeyre, A   2009, ‘What does sustainable development mean for consumers? A cross-cultural study with the projective technique of collage’, European Marketing Academy Conference, Nantes, mai.